Multichannel loyalty with real-time AI personalization, sales & purchase analytics, dynamic marketplace pricing — for retail brands and growing businesses.
14+ years building data, marketing and AI systems that ship to production — from PPC ops to enterprise platforms.
Hello! I'm Ivan Tuzov — an expert in artificial intelligence and digital marketing with over 14 years of experience.
I founded the CIMA agency in 2014 and have been helping companies implement innovative solutions that others considered impossible. In 2025, I launched two new startups: Analytica (AI platform for advertising effectiveness analysis) and ZERO messenger (messenger with enhanced privacy protection).
Throughout my career, I have successfully managed large advertising budgets across different countries and helped clients achieve impressive results: from increasing ROI by 150% to automating processes that save thousands of work hours.
I possess both technical expertise in AI and business understanding in marketing and strategy.
My solutions have brought clients measurable results: from doubling conversion rates to reducing advertising costs by 40%.
I've implemented successful projects in 15+ countries, including Estonia, Russia, Finland, Sweden, Poland, and others.
I've founded a successful agency and launched several innovative startups, giving me a unique understanding of business needs.
Four core areas where I deliver end-to-end systems — not slide decks, working software in production.
Embedding AI into existing business operations — connecting LLMs, ERPs, CRMs and marketplaces so the right action happens automatically without humans copy-pasting between tabs.
Designing and building proprietary AI products end-to-end: data pipelines, model selection, fine-tuning, real-time personalization engines, and production deployment with monitoring.
Building the data backbone businesses actually use: sales analytics, purchase recommendation engines, customer data platforms, dashboards that drive operational decisions, not just reports.
Multichannel loyalty programs, marketing automation, attribution and personalization at scale — the full operational stack between raw user data and the message they actually receive.
PPC & paid media across Google Ads, Meta, TikTok, Bing & programmatic · SEO & content ops · Consulting & team training on AI adoption and analytics maturity · Mobile apps (Capacitor, Android Play Store)
Production systems built for HUPPA — a premium European children's outerwear brand. Real platforms running real operations, not pilots or prototypes.
End-to-end sales analytics across retail stores, e-commerce, marketplaces and B2B wholesale. Unified data model spanning years of transactional history, drill-down dashboards by collection, country and channel, and operational reports the buying and finance teams use weekly.
Pre-order planning system for seasonal collections. Combines historical sell-through, weather anomalies, carryover stock, MOQ tiers and macro adjustments into per-SKU production recommendations — replacing weeks of manual Excel work with a defensible, transparent forecast workflow.
Automated pricing engine for marketplace channels — direct API integrations push prices, inventory and promotions per channel rules. Margin guardrails, channel-specific business logic, and reconciliation with Directo ERP keep stock and pricing consistent without manual intervention.
Unified loyalty program across web, retail POS and mobile, with AI-driven personalization computed in real time. Each member sees offers, content and recommendations tailored to their purchase history, browsing behavior and channel — generated on the fly by an AI personalization engine, not pre-baked segments.
Specific business metrics are confidential by client agreement. Architecture and approach details available on request.
Independent products and platforms I've shipped — across AI, EdTech, marketing analytics and consumer apps. Click any card for the full story.
Full-service digital agency with proprietary developments that increase the effectiveness of online advertising.
Founded in 2014. We are partners for companies looking to embark on digital adventures that others considered impossible.
Visit website →Google Ads, Facebook Ads, TikTok Ads
Improving website visibility in search engines
Google Analytics, GTM, conversion analytics
Marketing automation using AI
Website and e-commerce creation
Comprehensive digital marketing strategies
I regularly share my thoughts and expertise on AI, marketing analytics, and digital transformation.
AI is splitting into three categories: thinking models for developers, conversational models for devices, identity-based models for people...
Read on LinkedIn →
AI companions lack the brain's pruning mechanism. Vilow's memory uses spatial summation — retaining only facts confirmed across independent contexts...
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Stateful characters need memory, emotions and independent motivations — not just bigger models — to feel genuinely alive in conversation...
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Google leaked COSMO — an experimental Gemini Nano AI assistant — to the Play Store and pulled it within hours. Here's what the feature list reveals about the post-search era...
Read on LinkedIn →
How seven modern open-source technologies combine into a loyalty system that grows revenue and improves customer experience...
Read on CIMA blog →
Practical guide to integrating AI assistants into operations — chatbots, automation tools, analytics systems — for efficiency gains, cost reduction and better customer service...
Read on CIMA blog →Over 14 years of experience in digital marketing and AI solutions with companies of various scales.
Driving digital transformation and international expansion for premium children's outerwear brand. Spearheading market entry strategy across 20+ countries, developing marketing automation systems, managing multi-platform advertising campaigns, building scalable e-commerce infrastructure, and implementing advanced analytics and personalization systems using AI.
Founded and developing a full-service digital agency specializing in comprehensive digital solutions. We develop our own tools that increase the effectiveness of online advertising.
Managed and optimized advertising channels (Google Ads, Facebook Ads, Bing Ads, Adform), conducted SEO optimization, analyzed advertising effectiveness, set up remarketing, and optimized conversions.
Managed advertising campaigns in 7 countries for the largest international operator of express bus routes in the Baltic region. Worked with Google Adwords, Yandex Direct, Bing Ads, RTB, Facebook Ads, Mailchimp.
Worked at Estonia's leading internet marketing agency. Clients included: Skype, Nike, TrioBet (NordicBet), Äripäev (Bonnier Group), Studio Moderna, Estonian Government, Enterprise Estonia.
Managed ALVADI's online sales channels in Estonia, Finland, Sweden, Denmark, Lithuania, and Latvia. Responsible for online and offline marketing, website analysis, and Google Adwords advertising.
Worked at a leading internet social networking company providing diverse virtual environments for communities in Europe. Over 140,000 unique users per day.
Responsible for managing Studio Moderna's online sales channels in Estonia. Sales channels included e-commerce sites: Dormeo, Live-Active, TopShop, Delimano, Kosmodisk, Walkmaxx, SharkClean.
Worked as a sales manager at Klick Eesti AS, which specialized in retail sales of computer equipment and electronics.
Started my career as a sales manager at Enter It-Market AS, which specialized in selling computer equipment and components.
The results of my work speak for themselves.
"I used CIMA's services to promote Lux Express's digital marketing. I really appreciated the proactive communication – the agency offered new solutions and opportunities and helped implement them. The online marketing experts at CIMA are always up-to-date with the latest developments and trends, and can always answer questions."
"Most of our new customers find us through Google search and advertising. I would even say that 50% of Chocolala's revenue is attributable to CIMA's work. Collaborating with CIMA was a key component of our rapid growth."
"CIMA employs strong marketing professionals with extensive experience in digital marketing. Their professional and client-focused approach gives a sense of confidence and reliability."
I offer personalized solutions that will help you improve marketing efficiency and automate business processes.
Ready to discuss your project and explain how AI solutions and marketing analytics can help your business.